Experience PMR


Prior to the collapse of the former Yugoslavia, Serbia had a well-developed industrial sector (when compared to other CEE countries), but the military conflict with its neighbours, the break-up of the USSR and long-standing economic sanctions all served to undermine the country’s economic potential. Today, Serbia appears to be committed to joining the EU; going as far as to actively participate in the prosecution of those suspected of committing war crimes in the 1990s. The sectors of the Serbian economy that are particularly appearling to foreign investors are: agriculture, automotive industry, aviation, construction, power, mining and information and communication technologies (ICT). Serbia has a well-developed infrastructure and its strong ties to Western European economies date back to the communist era.

Our market and marketing research services in Serbia

Research PMR offers a comprehensive package of research services in the Serbian market. We have experience in conducting market research projects, including the identification of key players and prospective competitors, analysis of factors stimulating or impeding market and research of distribution channels. We also perform consumer research, including customer service quality studies (e.g. mystery shopping), customer satisfaction and loyalty studies and target group research. Furthermore, we also offer marketing research services, such as image and brand research and copy tests.

PMR clients planning to invest in the Balkan region often require information and insight for multiple markets. In these cases, PMR draws upon its experience of implementing international projects and conducting concurrent research studies in multiple markets to provide a comprehensive end-to-end research service.

General data

77,474 km²

7.3 million

Official language:

Ethnic groups:
82.9% Serbs, 3.9% Hungarians,
1.8% Bosniaks, 1.5% Roms,
1% Yugoslavs, 8.9% other

National boundaries:
Hungary 151 km, Romania 476 km,
Bulgaria 318 km, Macedonia 62 km,
Kosovo 352 km, Montenegro 124 km,
Bosnia and Herzegovina 302 km,
Croatia 241 km
Serbian dinar (RSD)

Time zone:
GMT +1

Area code:

Internet domain:

Other countries:

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