Experience PMR


On the day it declared itself independent in September 1991, Macedonia was the least developed of the former Yugoslav republics. Since that time, however, close ties between the country and the European Union, and a genuine commitment from the Macedonian government to implement the required structural reforms have fuelled the country’s economic growth in recent years. Macedonia’s economic environment is conducive to business in fiscal terms, an example of which is the general tax rate, which is just 10%. Key investment areas in recent times have been the telecommunications, power, refining, cement production, steel and mining industries.

Our market and marketing research services in Macedonia

Research PMR offers a wide range of research services for the Macedonian market. We have experience in conducting market analysis and consumer and marketing research. Our offer of market research services includes price level research, division of the market among key players and factors stimulating or impeding market growth. The range of marketing and consumer research services provided by Research PMR includes advertising research, image and brand research and mystery shopping projects testing many aspects, including customer service quality.

PMR clients planning to invest in the Balkan region often require information and insight for multiple markets. In these cases, PMR draws upon its experience of implementing international projects and conducting concurrent research studies in multiple markets to provide a comprehensive end-to-end research service.

General data

25,713 km²

2.05 million

Official language:
Ethnic groups:
64.1% Macedonians,
25.1% Albanians, 3.8% Turks,
2.6% Roms, 1.8% Serbs,
2.6% other
National boundaries:
Serbia 62 km, Kosovo 159 km,
Albania 151 km, Greece 246 km,
Bulgaria 148 km
Macedonian denar (MKD)

Time zone:
GMT +1

Area code:

Internet domain:

Other countries:

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