International Experience

Pneumococcal vaccinations – IDIs with physicians in Turkey

  • Industry

    Pharmaceuticals – pediatric vaccines

  • Geographical coverage


  • Client type

    Market research agency

  • Delivery time

    3 weeks

Research Project - medical and pharmaceutical market

Client's need

We conducted a market research study among specialists in Turkey about children vaccination practices. Our client prepared two sets of messages to be used in campaigns for their product. Our task was to test creative concepts to provide insights on how vaccinating pediatricians and primary care physicians (PCPs) perceive and respond to the information.

Our deliverables

We have conducted a series of IDIs with pediatricians and primary care physicians. We collected background on vaccinations among adolescents. During each interview physicians assessed the appeal and message of the concepts.

Value for the client

Research results allowed to understand importance, believability and “call to action” for the messages among physicians who vaccinate adolescents. We were able to capture potential questions and objections that physicians may raise, in order to prepare Sales Representatives to handle most effectively.

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