Methodologies PMR


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Desk research

Desk research comprises searching for information using existing resources, such as the press, the Internet, analytical reports and statistical publications. This is then followed by cross referencing and the collation of data.

Desk research (or secondary research) can serve as a stand-alone research technique or as the initial stage of a project and a precursor to primary research. Desk research constitutes a vital component of the PMR Market Insight.

PMR Research has extensive experience in conducting desk research projects. Hundreds of companies, including large international clients operating in Poland and worldwide, have derived real business benefits from PMR reports.