PMR Research

News

• IT specialists needed on the Polish market

  Over the next 12 months, 68% of IT companies is planning to hire new employees. As in 2011, the most sought-after employee in the industry...

  
• Poland – a challenging but fast-growing market

  Anna Grabara, Senior Research Executive, published an article in EphMRA News on conducting market research in the Polish pharmaceutical industry. According to Anna “Poland is...

  
• Innovative data-gathering techniques in pharmaceutical sector research

  Marcin Rzepka, Head of Research, gave a presentation at the KORELACJE 2011 conference on 29 September in Krakow. Marcin explained just how important...

  
• Telecommunications services model of small and medium-sized enterprises in Poland

  Aster Biznes commissioned a study to gain a better knowledge of the telecommunications services model which Poland’s small and medium-sized enterprises expect from their providers....

  

more news »

PMR Research is a specialised division of PMR, a British-American company providing market information and research services to companies interested in Central and European countries and other developing countries. The company’s longstanding experience and a team of experienced, highly qualified professionals underpin our commitment to providing our clients with up-to-date, relevant and consistent information. PMR Research clients receive a reliable study followed by analysis, conclusions and recommendations that can be used to add real value to their business.

Research services – Our offering

PMR Research provides a comprehensive range of quantitative and qualitative market research services, including customer satisfaction studies, brand awareness and brand image research, distribution channel analysis, competition studies, industry analysis and product tests. We also carry out consumer-focussed research and B2B research. Our scope varies according to client need – we are equally adept handling multi-country projects as we are single-country studies. PMR undertakes over 300 research and consulting projects each year. On every single project, our priority is to provide the highest standard of customer service from project commencement, through to project completion… and beyond.

Accreditation

We are committed to excellent communication, exemplary service quality, proficiency in service provision and the timely delivery of projects. We exercise due care in handling confidential information, be it commercial, business or private in nature. Our methodology standards are compliant with the code of the European Association of Opinion and Marketing Research Professionals, ESOMAR, of which PMR Research is a member. We continually invest in the development of the company and are committed to our role as members of trade associations, such as EphMRA or BIG. We work to continuously improve our research methodologies and tools, and expand our range of services so as to meet the ever-evolving needs and expectations of even the most demanding clients.

Industries

Our experience spans many sectors. Areas in which we have amassed extensive experience include the pharmaceutical and medical markets (we have a continually expanding panel of doctors in Poland with whom we regularly collaborate), FMCG and retail, clothing and footwear, IT and telecommunications, banking and finance, industrial production and construction.

International research

Our team of skilled, multi-lingual researchers have intimate knowledge of the Central and Eastern European markets. These research and language skills, combined with the team’s cumulative experience and market knowledge, enable us to successfully operate in over 20 countries in the CEE region.