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Research on the clothing and footwear market in Poland

  • Industry

    Clothing and footwear

  • Geographical coverage


  • Delivery time

    2 weeks

Research Project - retail and FMCG

Client's need

PMR's research branch for the purposes of the fifth edition of publication "Clothing and footwear retail market in Poland 2012. Market analysis and development forecasts for 2012-2014" conducted a quantitative research among executive employees of 173 chains of clothing and footwear stores.

Our deliverables

The research covered 75 complete interviews (59 with clothing companies and 16 with footwear companies) using the CATI technique (computer-assisted telephone interviews). Our respondents were the executive staff of the producing and trading companies. The main objective of the research was to gain information on the current value and notable features of Polish clothing and footwear market as well as key market trends for the nearest future, considering the financial crisis and macroeconomical factors.

Value for the client

The analysis enables the overview of forecast conditions for clothing and footwear market, illustrates main barriers and growth drivers encountered by businesses operating in this sector.

The results allowed us to outline such issues as:

  • key trends and forecast conditions on clothing and footwear market in the second term of 2012
  • operating strategies of clothing and footwear companies for 2012 and 2013
  • clothing and footwear companies growth rates in 2011 and 2012.
The report also includes identification and description of the top players in the business. This year release is supplemented with visual representation of the research conclusions facilitating filtering of survey results so as to retrieve the required data and in-depth analysis of specific market segments. 

The PMR's publication is a comprehensive source of information essential for companies planning operations in the Polish clothing and footwear market as well as for those already present in the business, enabling to plan both, their research and development strategies effectively. 

Complete results of the research laid the basis for the PMR Publications' report "Clothing and footwear retail market in Poland 2012. Market analysis and development forecasts for 2012-2014".

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