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Fruit beverages – usage & attitude study in Russia

Research Project - retail and FMCG
Working for a German juice manufacturer, PMR Research conducted a usage & attitude study among Russian consumers, regular purchasers of fruit beverages. Apart from identifying consumer behaviour, a new product concept was tested.

The study consisted of two stages:
1. Qualitative part – focus group interviews in Moscow
2. Quantitative part – face-to-face interviews in three Russian cities: Moscow, Nizhny Novgorod and Yekaterinburg

As a result of the project, the Client received two PowerPoint presentations with the study findings.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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