From an economic perspective, Ukraine is perhaps best known for its longstanding reliance on industry and agriculture, both of which are traditions deeply embedded during the Soviet era. The country offers many interesting opportunities for those investors with a higher appetite for risk. Particularly attractive areas of the economy include: machinery building, automotive industry, consumer electronics, information and communication technologies, agriculture and food processing, aerospace, alternative energy resources and hotel and tourism infrastructure. The country has a population of nearly 46 million people, which creates an attractive domestic market. What’s more, nearly all Ukrainians speak Russian, meaning opportunities within the Russian market are also accessible. Ukraine’s key strengths include competitively priced labour, access to natural resources and low business costs.
Our market and marketing research services in Ukraine
PMR Research offers a full range of research services in the Ukrainian market. We have experience in conducting various types of market analysis projects, including price analysis, identification of key market players and their market shares, and analysis of the factors stimulating or impeding market growth. We also provide B2B research, including business partner satisfaction studies and competition studies. Besides, we conduct product research, such as concept and product tests and distribution channel analysis. We also conduct consumer and marketing research, including image and advertising research (advertising concept tests, advertising campaign effectiveness studies), consumer behaviour research and customer satisfaction and loyalty studies.
77.8% Ukrainians, 17.3% Russians,
0.6% Belarusians, 0.5% Moldavians,
0.4% Bulgarians, 0.3% Hungarians,
0.3% Romanians, 0.3% Poles,
0.2% Jews, 2.3% other
Belarus 891 km, Russia 1576 km,
Romania 531 km, Moldova 940 km,
Hungary 103 km, Slovakia 97 km,
Poland 535 km
Ukrainian hryvnia (UAH)
- Czech Republic