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Lithuania

Research Services - Lithuania

After Latvia and Estonia, Lithuania was the third of the former-USSR republics to join the European Union (2004). Lithuania, like the other two Baltic states, is geographically well situated for those businesses aspiring to establish a stronger foothold in Russia. Notable advantages of the country’s geographic location also include its border with the Kaliningrad region (Russian exclave), Belarus and Poland, which is the largest market among the new EU members. Most of the Lithuanian population speak Russian, although Polish is also spoken in some parts of the country. The areas of information and communication technologies, biotechnology, plastics, electrical machinery and equipment, outsourcing of business processes and logistics all offer strong potential for investors.

Our market and marketing research services in Lithuania

PMR Research has experience in conducting various types of research projects for the Lithuanian market. We offer marketing research services, including usage and attitude studies, advertising campaign effectiveness studies and image research. We also conduct brand research projects using our proprietary dedicated PMR Brand Image methodology. We also perform market and industry research covering identification of key players and estimation of their market shares, overview of the competitive and legal environment, target group research and distribution chain research.

General data

Area:
65,200 km²

Population:
2.9 million

Capital:
Vilnius

Official language:
Lithuanian

Ethnic groups:
83.7% Lithuanians, 6.6% Poles,
5.3% Russians, 1.3% Belarusians,
3.1% other

National boundaries:
Belarus 502 km, Latvia 453 km,
Poland 104 km, Russia 227 km

Currency:
Lithuanian litas (LTL)

Time zone:
GMT +2

Area code:
+370

Internet domain:
.lt

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