Kosovo declared itself independent on 17 February 2008 and has since been recognised as such by several dozen countries, including Poland. Kosovo’s economy has shown steady progress in transitioning to a market-based system, but it is still dependent on financial and technical aid from the international community and the Kosovan diaspora. Transfers from the Kosovan diaspora, the majority of which live in Germany, Switzerland and Scandinavia, are estimated to account for approximately 13-15% of GDP. The euro is the official currency in Kosovo, though the Serbian dinar is also used alongside it in Serbian enclaves. The adoption of the euro has helped keep inflation low. Kosovo is among the most open economies in the region and the country works closely with the international community with the aim of improving conditions for conducting business operations and attracting foreign investments to the country.
Our market and marketing research services in Kosovo
PMR Research offers a full range of research services for the Kosovan market. We carry out market and industry analysis, including identification of key market players and their market shares, competition studies, forecasting market size and specification of the distribution network structure. In addition, we perform marketing research (brand and image research and copy tests) and consumer research (customer satisfaction and loyalty studies and target group research). We also do product research, including tests testing finished products and also testing the concepts of products tha are about to be launched.
PMR clients planning to invest in the Balkan region often require information and insight for multiple markets. In these cases, PMR draws upon its experience of implementing international projects and conducting concurrent research studies in multiple markets to provide a comprehensive end-to-end research service.
92% Albanians, 5.3% Serbs,
2.7% other (Bosniaks,
Albania 114 km, Macedonia 159 km,
Montenegro 79 km, Serbia 352 km
.ks (not in use yet)
- Czech Republic