The key advantages of the Hungarian economy, compared to other CEE countries, in terms of doing business is its favourable fiscal environment, combined with the fact that Hungary is a member of the European Union. Despite occasional political disturbances, the country has a stable democracy.
Among the key factors that make Hungary an attractive location for investment are its well-developed infrastructure, a focus on advanced technologies and innovation in the manufacturing of high value-added goods. Germany is a major investor in the country and accounts for 30% of total foreign direct investments.
Our market and marketing research services in Hungary
PMR Research experience in the Hungarian market includes a wide range of research projects including standard marketing research such as brand and image research and copy tests. Brand research projects are carried out using our proprietary dedicated PMR Brand Image methodology. Furthermore, our competencies in the Hungarian market include market and industry analysis including the identification of key players and estimation of their market shares, and specification of target groups. Furthermore, we carry out product and consumer research, including concept and product testing, distribution channel analysis and consumer behaviour research.
96.6% Hungarians, 1.6% Germans,
1.1% Slovaks, 0.7% other
Austria 366 km, Croatia 329 km,
Romania 443 km, Serbia 151 km,
Slovakia 676 km, Slovenia 102 km,
Ukraine 103 km
Hungarian forint (HUF)
- Czech Republic