Belarus is very much an enigma within the CEE region – a peculiar mix of an authoritarian state where personal freedoms and human rights are highly restricted while at the same time boasting an economy that has been growing at an average rate of 8% in recent years. The Belarusian market has recently attracted many interesting investors, most commonly entering into partnerships with local (typically state-owned) institutions. The most notable of these has been the collaboration between MAN and MAZ, a local manufacturer of trucks and building equipment. Belarus’ location, between Russia and Western Europe, is also a strategic asset.
Our market and marketing research services in Belarus
PMR Research has experience of delivering the following research services for Belarus: research projects, such as product research, including product segmentation, distribution channel analysis and product concept tests. We also deliver marketing research services, such as brand and company image research and copy tests as well as market and industry analysis, which we carry out using our proprietary dedicated PMR Market Insight methodology. An analysis of this type includes the identification of key market players (including their market shares) and target group research.
83.7% Belarusians, 8.3% Russians,
3.1% Poles, 1.7% Ukrainians,
Latvia 141 km, Lithuania 502 km,
Poland 418 km, Russia 959 km,
Ukraine 891 km
Belarusian ruble (BYR)
- Czech Republic