IT and telecommunications
The new tech industry is one of the fastest changing market sectors. New products and services are developed at a breathtaking pace. Given the fierce competition and significant market saturation, firms – in addition to offering innovative services – must also provide both private individuals and businesses with top-quality service standards. Moreover, to prepare an optimum service or product portfolio, companies operating internationally need to get an insight into the local markets and understand their consumers. Each local market is different, so there is a risk that products and services not dedicated to a specific market may not be accepted.
Our experience in the ICT market covers research into customer needs and service quality in the B2B and B2C segments. We have also conducted market and competition analysis projects based on our proprietary dedicated PMR Market Insight methodology.