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A study of the dermocosmetics market in Poland
Industry
Dermocosmetics
Geographical coverage
Poland
Client type
Producent
Delivery time
7 weeks
Client's need
A global producer of dermocosmetics was searching for information about the dermocosmetics market in Poland. The client’s need focused on obtaining information on this market’s size and value, as well as the position of the producer brand in comparison to the competition. The client was also interested in collecting as extensive knowledge as possible in the area of shopping behaviour in the individual dermocosmetic categories, as well as the issue of effectiveness of the producer’s marketing activity.
Our deliverables
PMR specialists’ broad market research project involved a national survey of 1,060 interviews with a representative sample of Polish consumers across the country. The survey involved recognising the scale of using and buying dermocosmetics in Poland.
The second element of the project comprised 500 PAPI (Paper and Pencil) interviews with a target group of dermocosmetic buyers in Poland. The survey resulted in a comprehensive report covering these issues.
The second element of the project comprised 500 PAPI (Paper and Pencil) interviews with a target group of dermocosmetic buyers in Poland. The survey resulted in a comprehensive report covering these issues.
Value for the client
Conducting the market research project provided the client with information about the dermocosmetics market in Poland, as well as the consumers’ awareness and expectations. The survey has also allowed to evaluate the effectiveness of marketing efforts and to continue such activity in the most desirable direction.
Analyses of the collected data made it possible to position the client against the competitors, whose image and communication strategies have been analysed. The report’s added value was a detailed overview of consumer behaviour on the market of dermocosmetics, both in the pharmacy and non-pharmacy channel.
