PMR Research has carried out in depth interviews (IDI) with IT managers and directors. Respondents had been recruited among the biggest companies from different sectors in Poland. As a result of the project conducted, information on hardware, software and IT service purchasing processes was collected. Our client was able to receive transcripts from finalised interviews.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research
- B2B and consumer surveys
- central location tests
- healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
- brand awareness studies using our Brand Image Insight methodology
- name, package and product testing
- competition & segmentation studies
- comprehensive industry analyses using PMR MarketInsight methodology.
Please contact us with your questions and requests on:
e-mail:
[email protected]
tel. (+48 12) 618 90 80
Individual in depth interviews in IT sector