PMR Research conducted 2 group discussions with mobile phone and Internet users in Krakow (Poland) and Barcelona (Spain). Twenty respondents conversant with the most up-to-date communication technologies participated in each discussion. The groups lasted 4 hours each and consisted of casual discussion and workshop exercises. The interviews were video recorded by a professional cameraman.
The main goal of the research was to verify customers’ habits, opinions and attitudes towards currently used technologies and to identify how the new Internet technology being developed might be used in everyday life and serve to improve people's living conditions. As a result, the Client received HD quality video recordings.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research
- B2B and B2C surveys
- central location tests
- healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
- brand awareness studies using our Brand Image Insight methodology
- name, package and product testing
- competition & segmentation studies
- comprehensive industry analyses using PMR MarketInsight methodology
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IT: group discussions and workshops on new communication technologies in Poland and Spain