PMR Research carried out group discussions with female inhabitants of two Polish cities – Krakow and Warsaw. Six focus group interviews were conducted between September 30th and October 1st, 2009. The main aim of the research was to identify consumers’ dietary habits, opinions and attitudes towards ethnic food, particularly Greek cuisine. Respondents were also asked to complete meal and shopping diaries prior to the interviews. The resulting project deliverable was a report summarising main research findings.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research
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- name, package and product testing
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FGIs on ethnic food
