Business Market Research * Market Intelligence * PMR Research

Brand research for a Polish charity

Mon, 21 May 2012 00:00:00 +0200

The association Stowarzyszenie WIOSNA is a Polish charity organisation whose flagship projects are Szlachetna Paczka, a nationwide Christmas aid campaign, and Akademia Przyszłości, a yearlong programme of educational meetings for children. The organisation contacted us asking for help in indentifying the extent to which the two projects and their advertising ...

Creative groups on how to cope with cigarette smoke odour

Mon, 23 Apr 2012 00:00:00 +0200

Our client wanted to find out how smokers cope with unpleasant odours, especially of cigarette smoke, which are left on hands and clothes and cause bad breath. The aim of the project was to generate ideas for a new line of products helpful in removing those unpleasant odours. ...

A survey on professional practices among Polish designers of reinforced concrete structures and the popularity of various reinforcing steel grades

Tue, 17 Apr 2012 00:00:00 +0200

Our client, the Centre for Promotion of Steel Quality (Centrum Promocji Jakości Stali, CPJS), a provider of reinforcing steel certification, requested PMR Research to carry out a survey among Polish designers of reinforced steel structures. The client wanted to obtain information on the professional practices of Polish designers in relation to various ...

Corporate image research for a mobile services supplier in CIS countries

Fri, 06 Apr 2012 00:00:00 +0200

The aim of the project was to obtain in-depth information on the image of a mobile services supplier in six CIS countries: Kazakhstan, Kyrgystan, Tajikistan, Uzbekistan, Georgia and Armenia. The client wanted to learn about its reputation in each country. ...

A qualitative study of consumer preferences in purchase and consumption of biscuits in Poland

Thu, 29 Mar 2012 00:00:00 +0200

Our client, a European biscuits manufacturer, wanted to find out how its products were perceived in Poland and how they measured up against the competition. Another important issue was to identify the perceptions of the client's brand and of the competitors' brands, and to define strengths and weaknesses of the products as well as to determine their ...

List of leading Polish timber houses manufacturers

Tue, 20 Mar 2012 00:00:00 +0100

Our client, a construction tools and woodworking machines manufacturer, turned to us requesting we prepare a database of prefabricated timber frame house manufacturers as well as roof truss producers in Poland. ...

Analysis of the Polish pharmaceutical market

Thu, 15 Mar 2012 00:00:00 +0100

Our regular client has commissioned PMR to undertake a project regarding the pharmaceutical sector. The aim of the project was to collect information from medical experts – Key Opinion Leaders – specialists in 14 different medical areas to support market penetration forecasts of new pharmaceuticals currently being developed. ...

Interviews with haematologists - target group research in Poland

Fri, 02 Mar 2012 00:00:00 +0100

Regular client asked PMR to conduct a survey among haematologists in order to track the changes in the doctors' perception of therapies applied in the treatment of myelodysplastic syndrome and multiple myeoma. This was another wave of an international project performed by PMR Research for the third time in Poland. In the course of the project data was ...

Consumer behaviour research regarding children's clothing and accessories shopping – exploratory brand image study

Thu, 16 Feb 2012 00:00:00 +0100

Our client, a retailer specialising in children's clothing and accessories, needed to verify whether their brand's perception in the market was adequate. First of all it had to be determined whether the brand offered appropriate value relative to the product prices charged in the company's stores. The next important task was to compare the ...

Research concerning truck crane users in Russia

Mon, 06 Feb 2012 00:00:00 +0100

Our client, one of the world leading truck crane manufacturers, wanted to obtain market information concerning the opinions of truck crane users regarding their preferences and expectations with respect to the machines owned by them. The purpose was to collect information to be taken into account during the product development process. ...