Internet Users’ Favourite Mascaras Internet content analysis - March 2008

In December 2007, PMR Research carried out research project to analyse the opinions of Polish female internet users about various mascaras. In particular, we wanted to obtain information on the criteria applied by internet users to assess a mascara and how the most frequently commented products are appraised. For this reason, we used the innovative technique of internet content analysis, which allows to obtain valuable results in a short time and at relatively low cost. For the needs of the study, we analysed the content of selected internet discussion forums, where consumers present opinions about women cosmetics.