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Analytical report on Polish luxury foods and beverages market

Research Project - HoReCa, other industries
In May 2006 PMR Research was commissioned by JETRO (The Japan External Trade Organization) to analyse the Polish luxury foods and beverages market. JETRO is a Japanese government-related organization that works to promote mutual trade and investment between Japan and the rest of the world.
PMR Market InsightThe report was prepared using PMR Market Insight, PMR’s proprietary methodology applied in the preparation of reports analysing the situation in individual sectors of the economy. The research covered official statistics on food and beverage consumption, food and beverage prices and the general macroeconomic situation in Poland. It relied also on industry and press sources, PMR's in-house databases and the internet. Additionally, 22 in-depth interviews were carried out with the owners and the management of distributors and retailers operating on the Polish luxury food market.

The key aims of the project were:
  • to estimate size of the Polish luxury food market,
  • to provide information on the individual sectors of the market,
  • to analyse distribution network of the Polish luxury food market,
  • to provide a list of Polish distributors and retailers operating on the analysed market and a list of the main Polish food and beverages trade fairs.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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