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Wall materials customer satisfaction survey

  • Industry

    Market research agency

  • Geographical coverage

    Poland

  • Client type

    Services

  • Delivery time

    3 weeks

Research Project - construction market

Client's need

PMR conducted a marketing study for a manufacturer of ceramic wall materials, commissioned by an international research agency. The manufacturer wanted to find out how customers perceive their product. The study pertained to customer satisfaction and brand loyalty, but also to brand awareness and the company's image. 

Our deliverables

In response to our clients needs more than 400 computer-assisted telephone interviews (CATIs) were conducted. The project included both individual customers (B2C) and business customers (B2B). The sample included developers, architects, construction companies, distributors, roofers and individual customers.

Value for the client

Research findings included information on brand awareness among customers, their level of satisfaction with customer service, product/service quality, the product offer, price, terms of payment and logistics.

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