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IT needs of constructions companies - market research for a global IT solutions provider

Research Project - IT and telecommunications, construction market
At the end of 2005 and at the beginning of 2006, PMR Research conducted a study for one of the largest IT solutions providers in the world. The project's objective was to discover the key IT needs of small and medium-sized construction firms and to pin-point the sector companies most interested in the provider's IT solutions offering. The report was based on the results of qualitative research (in-depth interviews) as well as quantitative telephone interviews conducted with a sample of 254 companies. Most respondents were top management personnel at the surveyed companies.

Key objectives of the survey:
  • to define the major IT needs of small and medium-sized construction firms,
  • to pin-point the key characteristics of construction companies which the IT solutions provider would like to target with its offering.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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