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IT needs of constructions companies - market research for a global IT solutions provider
2006-05-04
At the end of 2005 and at the beginning of 2006, PMR Research conducted a study for one of the largest IT solutions providers in the world. The project's objective was to discover the key IT needs of small and medium-sized construction firms and to pin-point the sector companies most interested in the provider's IT solutions offering. The report was based on the results of qualitative research (in-depth interviews) as well as quantitative telephone interviews conducted with a sample of 254 companies. Most respondents were top management personnel at the surveyed companies.
Key objectives of the survey:
- to define the major IT needs of small and medium-sized construction firms,
- to pin-point the key characteristics of construction companies which the IT solutions provider would like to target with its offering.
- international research,
- B2B and consumer surveys,
- central location tests,
- healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
- brand awareness studies using our PMR Brand Image methodology,
- name, package and product testing,
- competition & segmentation studies,
- comprehensive industry analyses using PMR Market Insight methodology.
e-mail: info@pmr-r.com
tel. (+48 12) 618 90 80
