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Patient and carer support programme concept test in Poland

  • Industry

    Medical

  • Geographical coverage

    Poland

  • Client type

    Market research agency

  • Delivery time

    5 weeks

Research Project - medical and pharmaceutical market

Client's need

A market research study was launched due to our client’s plans. A company working in a pharmaceutical industry planned to introduce a non-medical support programme addressed to chronically ill patients and their carers for a number of conditions. The programme would encompass several services adjusted to each therapeutic area. PMR task was to test the idea of the programme as well as viability of individual services and their appeal to the target group on our local market.

Our deliverables

In order to gauge the impact of the programme concept PMR researchers have conducted a number of mini-group interviews with physicians, patients and pharmacists within the selected therapeutic areas. Participants have assessed not only the general concepts of the support programme, but also ideas for individual services within it as well as concepts of visual materials and copy.

Since the client was observing the discussions directly, they had a chance to get immediate experience of their target group’s attitudes as well as opportunity of influencing the course of the study to push it in the desired direction.

Value for the client

Based on the research study results the client will be able to adjust the patient and carer support programme to the local market by picking the services that would work best, tweaking the existing ideas and adding some new features.

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