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Analysis of the Polish pharmaceutical market

  • Industry

    New drugs development

  • Geographical coverage

    Poland

  • Client type

    Research agency

  • Delivery time

    5 weeks

Research Project - medical and pharmaceutical market

Client's need

Our regular client has commissioned PMR to undertake a project regarding the pharmaceutical sector. The aim of the project was to collect information from medical experts – Key Opinion Leaders – specialists in 14 different medical areas to support market penetration forecasts of new pharmaceuticals currently being developed.

Our deliverables

We have conducted 28 in-depth interviews in Poland – 2 interviews per medical area of treatment with medical experts: consultants at the national and regional levels, academics and physicians regarded as Key Opinion Leaders in their particular medical area.

Value for the client

The study conducted provided our client with information, allowing them to predict market penetration and estimate the income of newly developed medicines.

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