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A survey on the initial concept of a diabetes device

Research Project - medical and pharmaceutical market
Our Client is planning to put on the market a new device helpful in monitoring diabetes. For this purpose they needed information on the methods of treating and training the diabetic patients in Poland to find the answer to the question whether the product concept corresponded to the needs of patients and specialists on the Polish market. We conducted 13 individual in-depth interviews with diabetologists, diabetic nurses and patients. The interviews were conducted in a focus studio so the Client was able to follow the interviews in real time and to observe how the respondents use the device prototype. The survey results will help the Client to plan the further development of the product.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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