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PMR Research surveys IT market for PMR Publications

Research Project - IT and telecommunications
The publications division of PMR commissioned PMR Research to conduct a survey on the use of advanced IT solutions (ERP, CRM and personnel & payroll systems) in Polish companies. The survey also covered computer use, IT expenditure in companies and the use of telecom services. It is the fourth survey on this topic conducted by PMR Research for PMR Publications. The survey was carried out by way of telephone interviews on a representative sample of 657 Polish companies in the production, public utility, retail and wholesale, financial and service sectors that employ 50 or more people.

The key aims of the project were as follows:
  • to define the level of use of management support software among Polish companies employing no less than 50 persons,
  • to define the frequency of use among the companies in the sample of selected telecommunications services,
  • to obtain information on the level of computerisation in the companies polled (including the number of computer workstations, the number of computers per 100 employees, etc.),
  • to determine the level of IT expenditure in the companies under study.
The results of the survey were published in two reports authored by PMR Publications: “IT and telecommunications infrastructure in large and medium-sized Polish companies 2005-2006”, published in September 2005 and “ The ERP and CRM market in Poland 2005-2006”, published in November 2005.

PMR Research surveys IT market for PMR Publications

IT and telecommunications market research is one of the key areas of specialisation of PMR Research.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
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