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Qualitative study on biological treatment in Poland – Psoriasis, Rheumatoid Arthritis, Ankylosing spondylitis

Research Project - medical and pharmaceutical market
The main objective of the project was to obtain a deep understanding on Psoriasis, RA and AS patients pathway in order to support one of the leading pharmaceutical manufacturers with the most effective promotional strategy. In order to obtain all the necessary information, alternate semi-group (ASG) and In depth interview (IDI) methodologies were applied.
Phase 1 – ASG among patients and specialists
The mini-group among specialists (dermatologists and rheumatologists respectively) was focused on patient management and issues related to patients’ perception of their condition and treatment. Physicians were then asked to move to the viewing room in order to watch the patients’ group discussion covering many patient-related aspects. Upon the completion of the patients’ mini-group, specialists were called back to the discussion room to re-discuss their reactions and the main findings of the patients’ group.
All discussions were simultaneously translated into English and transmitted via Focus Vision on client’s request.
Phase 2 – IDIs among patients and specialists
After completing the ASG, a series of in-depth interviews was conducted. We talked to both patients and relevant physicians in order to get better insight into treatment topic as well as issues raised during the ASG phase.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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