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Pet food study – face-to-face interviews in Poland

Research Project - retail and FMCG
PMR Research was commissioned to conduct a market research regarding pet food study. We have conducted a series of F2F interviews with cat or dog owners in order to test the questionnaire that has been designed for the quantitative phase of the project. The main aim of these interviews was to fully review all wording of questions and answer choices for language appropriateness and cultural relevance. The client received a summary report covering comments to each section of the questionnaire as well as moderator’s suggestions for changes in the tested document.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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