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A taste test for an OTC medicinal product in Russia

Research Project - medical and pharmaceutical market
At the request of our client – an American agency cooperating with one of the leading pharmaceutical companies – we organized a Central Location Test (CLT), in which respondents rated the taste of a medicinal product. The project was carried out in cooperation with our partner in Russia. The survey took place in two locations in Russia. In each location we provided a CLT room with access to computers connected to the internet, which allowed the findings to be immediately collected in a database. Our client was very pleased with both the survey and the support received during the stay in Russia.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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