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ISVs’ relationships with vendors – qualitative B2B study (IDI) in Poland

Research Project - IT and telecommunications
PMR carried out a qualitative B2B study for one of our regular UK-based clients. The aim of the project was to explore the needs and expectations of ISVs in terms of their cooperation with software and hardware vendors and to collect their opinions on a potential new partnership scheme. We carried out 10 IDIs with managers of selected companies being members of different vendors’ partnership programmes. Interview summaries and a top-line report in English were delivered to our client as a result of this study.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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