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Central location test of fragrances in Poland

Research Project
In November 2005, PMR Research was commissioned by a large international company to conduct a central location test of fragrances. The aim of the study was to test 49 samples of products over 4 days, by the same respondents each day.

The test took place in 2 cities: Krakow and Warsaw. Respondents were interviewed in special rented rooms in the centre of each city.

We interviewed 88 respondents who were recruited according to screener criteria. All respondents received incentives for taking part in the test on the last day of the study, after trying all samples. The study resulted in a database in SPSS format and a project summary.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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