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Research on selecting a new service name for a leading global oil engine producer

Research Project - industrial production
A leading global producer of oil engines and lubricants requested from our British partner a research on name selection for its new support service for car workshops. PMR Research was responsible for the part of research that took place in Poland. Within our part of the research, we conducted 8 in-depth interviews and 160 direct face-two-face interviews with car workshop representatives. Our research was focused not only on preferences associated with presenting possible names for the service, but also on the mechanism of choice of engine oil and lubricant provider by car workshops.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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