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Non-alcoholic beer testing - Central Location Test (CLT)

Research Project - retail and FMCG
PMR Research testing of a non-alcoholic beer, using Central Location Test (CLT) methodology, ended in a success. Its uniqueness lay in breaking up the research into several sessions, during which particular products were tested. While preserving highest standards of beer serving and recruitment criteria, we finished the research ahead of the time expected by our Client.
Apart from testing the taste of the beer, our research covered issues connected with spending free time, beer-drinking culture and the positioning of non-alcoholic beer in the context of beverages.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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