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Drivers and barriers to prescribing flu vaccines – a qualitative research study

Research Project - medical and pharmaceutical market
We have conducted a qualitative study in the pharmaceutical market in order to gain knowledge on the motives for and barriers to prescribing flu vaccines among family practitioners and paediatricians. We applied a mini-group technique, which is a type of small focus group discussion with only three participating doctors, as well as the individual in-depth interview technique. During the interviews we also tested a number of messages associated with flu vaccines addressed to doctors.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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