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PMR Research conducted a survey commissioned by IBM

Research Project - IT and telecommunications
In September and October 2005 PMR Research conducted a study for IBM which aimed at analysing the attractiveness of seven new markets among small and medium-sized enterprises, from the point of view of an IT solutions provider. The report was based on the results of quantitative telephone interviews with a sample of 325 firms. For the most part, respondents were members of their firm’s upper management.

The most important goals of the project included:
  • assessing the size of each of the seven markets being analysed,
  • determining the attractiveness of each of these markets from the point of view of an IT solutions provider (level of advancement of IT in the firm, investments in IT products/services, yearly expenditures on IT, factors influencing IT purchases),
  • identification of problems and difficulties faced by the analysed firms, which can be solved with the help of IT tools (opinions regarding the impact of IT solutions on the effectiveness of the company operations, needs for implementation of the organizational improvements).
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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