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Concept test of promotional materias - individual in-depth interviews with physicians

Research Project - medical and pharmaceutical market
We conducted 20 individual in-depth interviews (IDI) with phlebologists, orthopaedists, vascular surgeons and GPs. The aim of this marketing research was to evaluate product presentation and promotional leaflets of a medicine for venous thrombosis. Collected opinions helped our Client to chose the best leaflet concept, as well as implement adequate changes to make the marketing message best reach target physicians.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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