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In- hall test of chocolate wafers

Research Project - retail and FMCG
Working for one of our long term client we have conducted another central location test on chocolate wafers. PMR Research was responsible for finding appropriate participants who met the recruitment criteria and conducting interviews in our facility in the city centre. During the interview respondents were asked to evaluate the appearance and taste of the wafers. They also present their opinion on certain advertisement concept. We conducted 150 complete interviews in two Polish cities - Warsaw and Krakow and provided our client with initially processed data.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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