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Mystery shopping in pharmacies and CATI interviews with paediatricians

Research Project - medical and pharmaceutical market
Working for a global home, health and personal care products company, PMR Research carried out a series of 480 mystery shopping visits in pharmacies in 6 biggest Polish cities and completed 120 telephone interviews with Polish paediatricians as a part of a multi-country study. The main aim of the study was to assess client’s medical representatives performance in contacts with both pharmacies and physicians.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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