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FGIs on ethnic food

Research Project - retail and FMCG, HoReCa
PMR Research carried out group discussions with female inhabitants of two Polish cities – Krakow and Warsaw. Six focus group interviews were conducted between September 30th and October 1st, 2009. The main aim of the research was to identify consumers’ dietary habits, opinions and attitudes towards ethnic food, particularly Greek cuisine. Respondents were also asked to complete meal and shopping diaries prior to the interviews. The resulting project deliverable was a report summarising main research findings.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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