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CATI survey on IT buying behaviour in medium-sized businesses

Research Project - medical and pharmaceutical market
We recently completed a survey among medium-sized businesses from various industries on their purchasing behaviour in terms of software, IT services and hardware. The aim of the survey was to identify ways in which companies use their IT budgets in order to cope with the current economic situation. We also asked about their investment plans, especially in terms of implementing innovative technologies and IT solutions.

The project was conducted using CATI methodology - we interviewed 105 IT managers and IT directors in medium-sized companies in Poland.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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