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Engine oils – IDIs and accompanied shop visits with customers in Poland and Russia

Research Project - medical and pharmaceutical market
Working for a global manufacturer of engine oils, PMR Research conducted 40 in-depth interviews with oil customers in Poland and Russia as part of a multinational research study. The interviews included accompanied shop visits carried out in different types of engine oil sales points – auto accessories stores, large retailers and petrol stations. The aim of the study was to evaluate the various types of oil packaging on the market. The results were delivered to the client in the form of a PowerPoint presentation.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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