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Functionality of consumer goods packaging – in-home interviews with consumers and in-depth interviews with designer and expert

Research Project - retail and FMCG
Working together with a British market research agency, PMR Research carried out a part of international exploratory project on packaging for a global producer of FMCG goods. PMR was responsible for organizing and recruiting regular product consumers for in-home interviews, and a handbag designer and efficiency expert for in-depth interviews. The interviews were conducted by PMR client’s moderator.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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