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Clothing, shoes and accessories - accompanied shopping and focus groups in Poland

Research Project - retail and FMCG
PMR carried out 12 focus group interviews and 15 accompanied shopping with women – inhabitants of three Polish cities:
  • Katowice,
  • Poznań,
  • Wrocław.
During the AS pairs of respondents accompanied by PMR moderator and the client visited shops with clothes and shoes located in the biggest shopping malls in the above mentioned cities. The AS were designed to reveal their shopping habits, attitudes toward various shop layouts, brands awareness, opinions about shop interior design, etc.

The main aim of the focus groups was to identify opinions about a certain concept of a shop with clothes, shoes and accessories. During the discussion the several promotional materials were tested, e.g. brand iconography, outdoor advertisements and re-use handbags.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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