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Clothing, shoes and accessories - accompanied shopping and focus groups in Poland
2009-07-14
PMR carried out 12 focus group interviews and 15 accompanied shopping with women – inhabitants of three Polish cities:
- Katowice,
- Poznań,
- Wrocław.
The main aim of the focus groups was to identify opinions about a certain concept of a shop with clothes, shoes and accessories. During the discussion the several promotional materials were tested, e.g. brand iconography, outdoor advertisements and re-use handbags.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research,
- B2B and consumer surveys,
- central location tests,
- healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
- brand awareness studies using our PMR Brand Image methodology,
- name, package and product testing,
- competition & segmentation studies,
- comprehensive industry analyses using PMR Market Insight methodology.
e-mail: info@pmr-r.com
tel. (+48 12) 618 90 80
