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Polish IT market: a new survey by PMR Research

Research Project - construction market
PMR Research conducted a survey among marketing department heads and other top management personnel of the 200 largest IT companies in Poland. Commissioned by PMR Publications, the telephone-survey was conducted in July 2005, with 112 interviews successfully completed.

The key goals of the study were as follows:
  • to assess the current situation in the Polish IT sector,
  • to assess the perspectives of growth of Polish IT market and its respective segments,
  • to identify factors that have the strongest positive and negative influence on the Polish IT market,
  • to assess the current situation and perspectives of growth on the IT outsourcing market,
  • to obtain information regarding the export activity of Polish IT companies,
  • to obtain opinions as to the possibility of large foreign companies entering the Polish IT market.
The results of the survey were used in the report "The IT market in Poland 2005" published by PMR Publications.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
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