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Central location test of shower gels in Poland and Germany

Research Project - retail and FMCG
PMR Research conducted an hall fragrance test of shower gels in Poland and Germany. Over 1,500 interviews were conducted with women who met the screening criteria. The central location test (CLT) was conducted according to the following procedure: respondents were invited to a specially prepared facility, where they smelled samples of shower gels, evaluated each fragrance and answered questions according to a questionnaire.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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