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Concept testing for influenza vaccine in Poland and Czech Republic

Research Project - medical and pharmaceutical market
Working for an international client fron the healthcare sector, PMR Research conducted a survey in Poland and the Czech Republic on influenza vaccines. About 360 interviews were conducted in each country: 120 interviews with physicians, 120 interviews with pharmacists and 120 interviews with people who had been vaccinated against flu.

The main aims of the project included:
  • estimation of market shares of various flu vaccine brands,
  • gathering information on habits of influenza vaccine users,
  • gathering information on habits of physicians prescribing influenza vaccines,
  • testing of a concept for a new, innovative influenza vaccine,
  • supplying other information required by the client.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
tel. (+48 12) 201 34 60

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