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Study of Polish market of printer inks and toners
2009-05-07
PMR Research undertook a study of Polish market of printer inks and toners for an international client. The project was a part of a larger multinational study and has been commissioned by a company involved in the provision of a wide range of technology solution products. Broadly, this study was set out to understand the dynamics of the Polish market of printer inks and toners.
Specific goals of this study also included:
- identifying key channel players,
- observations of channel practices,
- recent trends and developments,
- sales and marketing activities and strategies across the distribution chain of printer inks and toners.
- international research,
- B2B and consumer surveys,
- central location tests,
- healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
- brand awareness studies using our PMR Brand Image methodology,
- name, package and product testing,
- competition & segmentation studies,
- comprehensive industry analyses using PMR Market Insight methodology.
e-mail: info@pmr-r.com
tel. (+48 12) 618 90 80
