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Focus group interview (FGI) on home pregnancy tests

Research Project - medical and pharmaceutical market
PMR has carried out a group discussion with women who use home pregnancy tests and do not want to become pregnant. During the discussion we conducted a package test of the product and a test of the PR campaign concepts. The study was carried out for a manufacturer of dietary supplements and pregnancy tests based outside Poland, who was able to view the focus online thanks to webstreaming technology.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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