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Central location test of confectionery products for a UK-based client

Research Project - retail and FMCG
PMR conducted a 3-day product test in Warsaw and Krakow. The participants who qualified to participate in the test were asked to come to our facility in the city centre three times over three days to taste a number of confectionery products. We conducted 150 complete 3-day interviews. The deliverable to our client was a clean data file with answers to open-ended questions coded according to a code frame provided.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60


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