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White goods - advertising concepts testing

Research Project - retail and FMCG, financial services and banking
Working for a UK-based client, PMR carried out four focus group interviews with people who had recently bought or were planning to buy large household appliances. The study was a part of an international project. The main aim of the research was to test innovative advertisement concepts, and the project deliverable was a report summarising the main findings of the study.

PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.
Please contact us with your questions and requests on:
e-mail: info@pmrcr.com
tel. (+48 12) 201 34 60

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